Thursday, 05 November 2009
Hella Limited, the automotive components experts in lighting, electrics, electronics and thermal management is introducing the Motor Industry Code of Practice for Service and Repair as the minimum standard of operation for its Service Partner Programme. This move is intended to further demonstrate Hella Service Partners' commitment to consistent and high levels of customer service.
By adding its brand name to this highly successful industry-led initiative, Hella is delivering a pragmatic and cost-effective method for businesses to demonstrate to their customers that they are dealing with honest professionals subscribed to a government backed hallmark of quality.
"Hella is keen to support initiatives that improve standards in the motor industry and help provide motorists with a positive experience when visiting a garage," said Mark Britt, marketing services manager for Hella Limited. "We see subscription to the Motor Industry Code of Practice for Service and Repair as a primary way of achieving the goal of demonstrating our network's commitment to high levels of customer service."
The Hella Service Partner Programme (HSPP) is a pan-European marketing and technical support scheme for thousands of independent garages. In the UK, the programme has a particularly high proportion of member garages that specialise in the service and repair of vehicle air conditioning systems, with the number of electrical and electronic repairers increasing recently. It is anticipated that around 200 British businesses will register onto the HSPP.
"With the Motor Codes logo to bolster the image of the Hella brand, motorists using a HSPP garage will have the peace of mind that they will be leaving their vehicles in the hands of trusted professionals," said Motor Codes director, Chris Mason. "The Motor Industry Code of Practice for Service and Repair recently completed a successful first year of operation and is proving to be a must-have business tool for those who want to show their commitment to customers."
Hella hopes to get as many partners as possible to sign up to the Code by the end of December, with the expectation that all HSPs will belong to an OFT-monitored scheme by the end of March 2010.
